Especially as a founder one learns to improve and adapt to new situations. Here are some of the things I have learned over the years.
06 | 2020 – 04 | 2024
As a business executive for my first startup, I gained invaluable experience surpassing a decade of study. I oversaw corporate management, optimized processes, developed products, performed market analysis, and managed branding. This hands-on experience greatly enhanced my understanding of business operations.
06 | 2018 – 01 | 2020
As a freelancer at SENTIO AG, my roles were diverse and encompassing. I was responsible for online branding, product and release management, and market analysis. SENTIO served as my platform for freelancing in various capacities, from virtual assistance and web publishing to managing online marketing contracts. During this time, I also conducted initial research on the concept of AIMMO.
12 | 2017 – 06 | 2018
My first job after graduating from UCL was with Orphis AG in St. Gallen, where I held the position of Product and Marketing Manager. This role allowed me to incorporate the knowledge I gained from my education, by involving me in various tasks. I was responsible for establishing and budgeting marketing and sales actions and managing product releases. I also performed analyses of online marketing measures and developed the company's corporate identity. This position enabled me to engage with clients and participate in project acquisition, broadening my skill set.
02 | 2016 – 08 | 2016
During my tenure at ADUNO-GROUP / VISECA, I was actively involved in planning and executing product releases, contributing to projects in product management, analyzing and reporting on online marketing measures, maintaining and enhancing viseca.ch, and coordinating the e-newsletters. This role served as my initial touchpoint with product development, sparking an inspiration that later led me to pursue my Master's degree at UCL.
09 | 2011 – 08 | 2015
During my Bachelor of Science years, I worked at Musik Hug AG as an Online Marketing Manager and Web Engineer. In this role, I managed online marketing initiatives, including SEO/SEA and social media strategies, while also monitoring with Google Analytics and managing AdWords. I served as a liaison to IT, conducting requirement analysis and webmaster duties, such as managing domains, databases, and webservers (IIS 5.0). I led the relaunch of the website, developed internal web software, contributed to the webshop, and introduced a newsletter system. This hands-on experience allowed me to apply and experiment with my marketing studies directly.
10 | 2016 – 09 | 2017
At the University College London (UCL) I had the opportunity to learn the fundamentals to creating a business from scratch. We were taught about putting ideas in a format which can be presented the world (ideation), customer development where we research the market for profitability as well as iterate over it to reach a product-market fit until growth as well as leading tech teams with modern tools and much more.
10 | 2011 – 09 | 2015
At the University of Applied Sciences in Business Administration Zurich (HWZ) I had the opportunity to learn the fundamentals to creating a business identity from scratch as well as the art of how business should communicate with its three stakeholders nowadays – Shareholders, Employees and Costumers.
Business of Startups 2020
They say that if you’re not embarrassed by your first version, you’re doing it wrong. Well... when you’re selling to a zero-failure-tolerance culture it's a different story.