MATA Treuhand AG: Differentiation Concept

Exploring user behavior and brand engagement on social media platforms.

03/2015 Branding Marketing

Introduction

MATA Treuhand AG serves clients in real estate, hospitality management, and fiduciary services. Their real estate expertise includes comprehensive knowledge and personalized service.

Role

My role involved conducting research, designing the study, and analyzing the data to answer the research question.

Team

With a team of four people

Problem Statement

MATA Treuhand AG's existing clients are not fully aware of the company's service offerings and tend to seek services elsewhere when needed. The goal is to eliminate this deficiency and showcase the added value of MATA Treuhand AG to the clients.

Approach/Methodology

The concept includes packaging and visualizing services and developing measures to better communicate these services to existing clients.

Implementation

OPEN

Key Features

  • Creation of a new service package
  • Visual representation of the services

Results

Through the new strategy, 80% of existing clients were aware of MATA Treuhand AG's service offerings by the end of 2015. Additionally, the company's image improved positively compared to competitors.

Reflection

The project demonstrated that clear visualization and communication of services is crucial to highlight their value to clients. Future projects should focus on continuous adaptation and expansion of services.

Get in Touch

For more information or inquiries, feel free to contact me:

Email: your.email@example.com

Website: yourportfolio.com